JOURNALISM PLAYS AN IMPORTANT ROLE IN DEVELOPMENT OF OF THE REAL ESTATE INDUSTRY IN HO CHI MINH CITY

Commenting on the role of the press in the development of the real estate sector in Ho Chi Minh City in the past year, Le Hoang Chau, Chairman of the HCM City Real Estate Association (HoREA), said: Journalism plays a very important role, as well as “support”, as well as the “midwife” of the Association

Looking back on the real estate market in 2017 with a series of opportunities and challenges, including the contribution of news agencies, journalists, reporters on the development of real estate market, being quite clear and efficient.

Especially, the press is not only a bridge to help disseminate the mechanism of policies and laws from management agencies to businesses, investors and consumers on the real estate situation, feedback, recommendations, aspirations of investors, businesses and consumers to management agencies.
In the context of that the real estate market is entering a new phase, exchanged directly about the role of the press to the media, Le Hoang Chau – Chairman of HoREA dedicated special feelings, through which we can see his own confidence in the press was great.

Mr. Le Hoang Chau – President of HoREA said that the journalism plays a very important role, both “support” and the “midwife” of the Association!

Journalism is both “support” and “midwife” of the Association!

According to Mr. Le Hoang Chau, the journalism is the most important media not only for the development of the real estate market in HCM City, but also for the real estate market in the country. Newspaper and news agencies have provided information and articles with a multi-dimensional perspective, not only conveying information but also analyzing market issues to investors. Enterprises, consumers and management agencies, contributing to enhancing the transparency and efficiency of activities in the real estate market.

Also by Mr. Chau, in the market economy, institutions are very important because they play the role of creating a legal corridor to run the economy, which in the economy has a real estate market.

So HoREA always puts the matter of institutional review on the top. In addition, the Association has always provided the latest information to identify the market objectively but not for the benefit of any business group, but on the common interest of the country, of the economy, of the consumer.

However, all of the above aspirations of the Association will never be able to spread to society, to the consumer fully without the media. Therefore, the media plays a very important role, as well as “support” and the “midwife” of the Association – Mr. Le Hoang Chau confirmed!

In particular, with the press, Mr. Chau said that this is a companion having the same goal and always putting the common interests of the country, the economy, the real estate market, of businesses… on top.

Mr. Chau confided: “There are many opinions among the press and the Association, but in the end they come to discuss and agree on the point of view for development. So personally, I am very thankful to the media, the press agencies have helped the Association spread the information, assessment, objective evaluation, overall development of the real estate market “.

More about the policy review role of the media, according to Mr. Chau, the press has been doing very well with its inherent functions, which contributed greatly to the development of the state policy system, including the real estate market. “This contribution is tremendous,” Mr. Chau said.

Giving a typical example of media coverage of the press, Mr. Chau said straightaway: It was the media who discovered the virtual fever of the beginning of the year, from which we recently went to survey and have official comments of the association to the regulator. A number of other issues, such as disputes and wrongdoings from the projects, were also reported by the press.

So to the city, the press has come together with the Association with great proposals such as apartment, then about the resettlement, canal… All these problems are solved thanks to the help of the media’s great influence, impact and communication efficiency.
Therefore, to create the consensus of society, always attach importance to the media – Mr. Le Hoang Chau stressed!

Press helps make the real estate market clear!

Mr. Tran Viet Anh, General Director of Saigon Construction Company (SCC) – Owner of PhoDong Village Urban Area (District 2) said that the impact of social networking sites on readers is very high, especially in terms of speed and spread! However, the role of the press is also confirmed by the conviction, objectivitay and depth of information.

Mr. Tran Viet Anh, General Director of Saigon Construction Company (SCC): The role of the press is always confirmed by the conviction, objectivity and depth of information.

According to Mr. Viet Anh, without the participation, enthusiastic support of the press, real estate market can hardly develop as positive as recent years! With the explosion of projects in all segments, the media is a useful tool for customers to access and learn information in a variety of ways, from which to make proper and reasonable decisions before paying. Mr. Tran Viet Anh also asserted that the media is one of the most effective means to reflect the real estate market to the community as well as a reliable information channel for businesses and customers to share their aspirations, feedback on related issues, thereby promoting positive change to better match the needs and tastes of buyers as well as timely adapt to the market trend.

Speaking about PhoDong Village, Tran Viet Anh emphasized: “In addition to the outstanding advantages of location, green space, contemporary design class, 4-star interior… PhoDong Village urban areas also has wider reach to customers, the trust of the buyer thanks to the enthusiastic support of the press. It is like an extended arm, connecting consumers with the owner. Therefore, we always respect and appreciate the role of the press in the development of PhoDong Village in particular and the real estate market in Ho Chi Minh City in general.

With the same opinion about the critical role of the media for the development of the real estate industry, Mr. Vu Tien Duc, Chairman of MIKGroup Group said straight: Press helped clarify the real estate market of HCMC!

Mr Duc said: “Nowadays people are reading news to buy houses, that is very popular, which shows how big their trust in the media is. As a developer of real estate projects pioneer new living standards with large projects worth noting in HCM City such as Villa Park, Park Riverside, Park Riverside Premium, Rivepark, Rio vista …, during the development journey, MIKGroup always understand and see the role of consultion and supervision of the press to the real estate.

Press helped clarify the real estate market of HCM City – Mr. Vu Tien Duc, Chairman of MIKGroup Group confirmed

In particular, not only do very well the role of providing accurate information to readers through the sharp analysis of the market, the press is very predictable with high accuracy. For example, in the past 7-10 years, no investor or citizen chose District 9 for high-end residential projects, but then there were articles analyzing the advantages. This is a great opportunity for the District 9 to be a magnet for investment in the East Saigon area. And now look back, the prediction is completely right.

On the other hand, with the good role of reviewing the policy on real estate, the press also contributed greatly in strengthening the real estate market in Ho Chi Minh City. Recently, though the information of land prices on the social network, there have been very timely articles to help investors identify opportunities and help people buy real estate at the same time.

By making accurate forecasts, peer reviewing public policy, contributing to market strength, the press is the most accurate “consultant” for home buyers, and a companion to the investors and real estate companies in Ho Chi Minh City – Mr. Vu Tien Duc affirmed!